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</html><thumbnail_url>https://bennobikes.com/wp-content/uploads/the-benno-boost-is-a-versatile-cargo-e-bike-with-a-bunch-of-customization-options-198514.jpg</thumbnail_url><thumbnail_width>800</thumbnail_width><thumbnail_height>600</thumbnail_height><description>After graduating from design school, Benno, the founder, moved to San Diego and co-founded the Electra Bicycle company in 1993. After working there until 2010, he went on to create the bike business bearing his name.Recognizing the power of electrification, he decided to implement it in the Benno Bikes design. He also saw an opportunity in the utility e-bike market, as regular e-bikes offer little to no utility, and full-size cargo bikes are too big and hard to maneuver. This led to the birth of a new e-bike category he calls Etility, where agility meets true utility.</description></oembed>
